Achieve better decisions and more effective outcomes through smarter data insights

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When it comes to investigating an issue, answering a question or simply making sense of something, information can help you get there, but rarely does numeric or linear data give you the full picture on its own. Qualitative or unstructured data can hold the key to richer insights and true research discovery that can revolutionise your recommendations and set you ahead of the field.



Whether you are working with qualitative data to evaluate social policy, reviewing patient feedback, researching youth culture or undertaking postgraduate research – NVivo from QSR, a long standing vendor partner of Pugh – will help you find the answers you seek.

Designed to support qualitative and mixed methods research, NVivo will help you efficiently anywhere to organize, analyse and find insights in unstructured, or qualitative data like: interviews, open-ended survey responses, articles, social media sources such as Facebook, LinkedIn and Twitter, as well as web content.


Key Benefits

  • Data analysis
    Powerful import and analysis of text based and other data.
  • Works with multiple data sources
    Analyses images, audio, video, emails, PDFs, spreadsheets, online surveys, web data and information from Facebook, Twitter and YouTube
  • Extensive coding options
    Includes relationship coding, matrix coding word frequency, text search, theme, case and In-Vivo coding and coding comparison queries.
  • Data import
    Supports data import directly from SurveyMonkey and Qualtrics, NVivo-ready transcripts, articles from reference management software, and entries from note-taking software including Evernote. Imports and creates transcripts.
  • Creates effective visualisations
    Includes hierarchical visualisations, revisualisations, cluster analysis, charts, word trees and word clouds, project, concept and mind maps.
  • Multiple language support
    Works with data in virtually any language. English, German, French and Spanish user interface


What’s Included

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How can we help you today?

With over three decades’ experience, find out how working with us and our solutions partners can help you find and implement the right solution with the right support at the right price to meet your research needs:

For sales call – 01974 200 201

For technical support call – 01974 200 213

For solutions support call – 01974 200 203