Technology That Works for You
Delivering trusted IT solutions across the UK for over 40 years
Since 1981, Pugh Computers has been a trusted partner for schools, public sector organisations and businesses throughout the UK. Over more than four decades, we have grown into one of the country’s leading IT resellers. Our reputation is built on deep expertise, a customer‑first mindset and strong partnerships with the world’s most respected technology brands.
Whether it’s software licensing, cloud services, hardware provision, cybersecurity or digital transformation, our dedicated team guides customers through the complexities of today’s technology landscape. We take the time to understand your needs, offer clear, expert recommendations and deliver solutions that provide real, measurable benefits.
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accreditations
Recognition That Matters
Our accreditations are more than badges - they reflect our long‑standing commitment to quality, our trusted relationships and our proven track record. They offer reassurance that by choosing Pugh, you are partnering with a team recognised by leading global technology providers for excellence, capability and customer success.
We support organisations in achieving secure, effective modernisation, backed by Microsoft’s highest levels of recognition for workplace transformation.
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Microsoft Education Licensing Solution Partner (EdLSP)
Recognising our specialist capability in supporting schools, colleges and universities with expert advice on Microsoft licensing, procurement frameworks and cost‑effective education agreements.
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Modern Work Solutions Partner
Recognising our ability to deliver impactful Microsoft 365 solutions that improve productivity, collaboration and employee experience.
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Advanced Specialisation: Adoption & Change Management
Awarded for our proven expertise in guiding organisations through successful behavioural and cultural change.
We hold Adobe’s highest‑tier accreditations, demonstrating deep capability across creative, marketing and document workflows.
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Adobe Certified Platinum Partner
Awarded for exceptional technical expertise and consistent customer success across the Adobe ecosystem.
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Adobe Education Elite Partner
Recognising our outstanding support for schools, colleges and universities using Adobe for teaching, learning and creativity.
Cybersecurity
Security sits at the heart of what we do, and our accreditations reflect our ability to protect organisations from an evolving threat landscape.
Sophos delivers unified, intelligent cybersecurity solutions that protect organisations against modern threats across endpoints, networks, cloud, and email.
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Sophos Gold Partner
Demonstrating strength across endpoint, network, MDR, XDR and advanced cybersecurity services.
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Microsoft Defender
Recognised for advanced threat protection and strong coverage across Microsoft security solutions. (See Microsoft section for full details.)
Other Cybersecurity & Backup Vendors
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ESET - Gold Partner
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Veeam - Silver Partner
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Redstor CyberSentriq - Partner
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Blancco - Silver Partner
Additional Vendors
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Pure Cyber - Specialist cybersecurity consultancy and managed services.
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KnowBe4 - Leading security awareness training to strengthen protection against social engineering.
TRUSTED SOLUTIONS
AV & Hardware
We provide trusted AV and hardware solutions for schools and businesses, designing, installing and supporting modern audiovisual systems that improve collaboration in classrooms, workplaces and meeting spaces.
We are an Avixa Member. Recognised for delivering and maintaining high‑quality AV environments tailored to today’s organisational needs.
Frameworks & Strategic Partnerships
Delivering value through trusted Framework partnerships
We work closely with sector‑leading bodies to deliver framework agreements that provide customers with better value, greater efficiency and compliance with procurement and tendering requirements.
Education Sector Partnerships
Southern Universities Purchasing Consortium (SUPC)
Helping universities and FE providers achieve value for money through expertly managed frameworks.
Crescent Purchasing Consortium (CPC)
Supporting FE, academies and schools with reliable, competitive procurement agreements.
Jisc
Providing industry‑leading technology advice, software agreements, engineering and support for universities and government departments.
Charity Sector Collaboration
WCVA (Wales Council for Voluntary Action)
Supporting Wales’ third‑sector organisations and volunteers to strengthen community impact.
Our Commitment to Industry Leadership
Professional Body Memberships and Qualifications
We are committed to continuous professional development across our team through active engagement with recognised professional bodies. These organisations set industry standards, provide transferable qualifications and help us maintain the highest levels of professionalism and expertise.
Through our engagement with these bodies, we remain informed, connected and committed to excellence in every area of our work.
Institute of Directors (IoD)
The UK’s leading body for business leaders. Jeffrey Pugh is a Fellow, and Mark Price serves as an IoD Wales Ambassador. Members of our leadership team have also gained the IoD Certificate in Company Direction, demonstrating our commitment to strong governance and effective leadership.
Chartered Management Institute (CMI)
Working in partnership with Cardiff Metropolitan University, our team members have achieved CMI Diplomas, reflecting advanced management capability and continuous learning.
Chartered Institute of Marketing (CIM)
The world’s largest community of marketers. Our Marketing Team has completed CIM Certificates and Diplomas, equipping them with up‑to‑date skills to deliver high‑quality campaigns and strategic marketing initiatives.
MEET THE TEAM
The People Behind Pugh
Jeffrey
Pugh
Managing Director & Founder
Jeffrey founded Pugh Computers in 1981 and continues to lead the business with the same curiosity and passion for technology that started it all. An early adopter by nature, he’s always exploring how emerging tools can make work smarter and more connected. Outside the office, Jeffrey enjoys travelling, discovering historic places and experiencing ultramodern cities and architecture.
Mark
Price
Business Development Director
Mark is the Business Development Director, working across partnerships, strategy and the development of bilingual AI services that help customers adopt modern technology with confidence. As a senior member of the Executive team, he works closely with the Managing Director on both daily management and long‑term direction. Outside work, Mark is an IoD Wales Ambassador and a passionate Manchester United and Wales supporter.
Geraint
Williams
Operations Director
Geraint is the Operations Director and one of our longest serving team members, bringing decades of experience and a meticulous attention to detail. He oversees our financial operations, including monthly management accounts, annual reporting and cash‑flow management, and works closely with external accountants and banking partners to ensure strong governance. Geraint also leads our back-office functions, compliance activity, and business risk oversight. Outside work, he enjoys walking, watching cricket and rugby, and supporting his local football team.
Eifion
Evans
Technical Director
Eifion is the Technical Director, helping customers find the right technology solutions in a clear and accessible way. Known for being approachable and patient, he specialises in turning complex licensing and technical questions into simple, practical guidance. He joined Pugh in 1995 and has built deep expertise in licensing, Microsoft and cloud technologies. Outside work, Eifion enjoys football, watching his grandson play and supporting Chelsea FC.
Barry
Lewis
Relationship Director
Barry is the Relationship Director, responsible for building and maintaining strong relationships with key enterprise customers, vendors and strategic partners. He also oversees inbound sales activity and plays a central role in supporting the wellbeing of the wider team. Known for his deep knowledge, people skills and steady, supportive approach, Barry is highly respected across the organisation. Outside of work, he is a dedicated family man who enjoys spending time with his young son and daughter.
Elfed
Jenkins
Director of AV and IT Services
Elfed is the Director of AV and IT Services, specialising in modern workplace hardware, hybrid meeting room solutions and internal infrastructure. Since joining in 2006 after graduating in Internet Computing from Aberystwyth University, he has progressed through several technical roles and now leads the AV and IT functions with deep expertise across Microsoft, Sophos and Modern Meeting Spaces. Outside work, he enjoys family life on the farm, supporting his rugby‑playing sons and singing with the charity choir Bois Y Gilfach.
Aled
Davies
Sales Director
Aled is the Sales Director, responsible for developing outbound sales and expanding our customer base across education, public sector and commercial organisations. He plays a key role in shaping commercial strategy, assessing new opportunities and ensuring that commercial decisions support sustainable and profitable growth. Aled is a University of Wales, Cardiff graduate. Outside work, he enjoys family time, serves on Aberaeron Town Council - where he was mayor in 2024 - and relaxes through sport and playing the guitar.
Angharad
Rees-Jones
Credit Controller, HR and Finance Assistant
Angharad joined Pugh in 2024 and supports the Finance team with Sales Ledger payment reconciliation and credit control. Friendly and conscientious, she ensures accounts are managed smoothly and assists customers with any queries. Her background spans finance roles and 20 years in early years education. Outside work, Angharad enjoys baking, gardening and walking.
Bari
Morgan
Management Accountant
Bari joined Pugh in 2001 and has worked across several areas of the business before moving into Finance and Operations, where he manages the Purchase Ledger and leads the delivery of key management information to support strategic decision making. Earlier in his career, he was a professional footballer with Swansea City and later captained Aberystwyth Town, making over 300 appearances including European competition. Outside of work, Bari enjoys family time, running and coaching youth football.
Ceri
Morgan
Sales Account Manager
Ceri is a Senior Sales Account Manager within the Solution Division, acting as a trusted adviser to customers and helping them navigate the Microsoft portfolio and wider technology landscape. With over 20 years of experience, she focuses on understanding customer goals and guiding organisations toward the right solutions. Outside work, Ceri enjoys socialising, walking and watching sport.
Eldi
Berkshire
Sales Account Manager
Eldi is a Senior Sales Account Manager specialising in creative software sales for Higher Education, Further Education and sixth form colleges. Motivated by helping people, she enjoys understanding customer needs and guiding them to the right solutions. With over 20 years at Pugh, she has developed strong expertise across a wide range of creative products and licensing options. Outside of work, Eldi enjoys playing badminton and walking the coastal path.
Hamid
Uddin
IT Technician
Hamid joined Pugh after completing work experience through Coleg Ceredigion in 2024 and is now developing his career as an IT Technician. He has completed AVIXA professional training and Microsoft studies, giving him the skills to support customers with IT queries and advise on modern meeting space solutions. Hamid has also contributed to our ISO 27001 work and is highly regarded by both customers and colleagues for his calm, helpful approach. Trilingual in English, Welsh and Bengali, he enjoys travelling and exploring new cultures.
Monika
Gerwatowska
Revenue Growth Manager
Monika is the Revenue Growth Manager, aligning Sales and Marketing and building strong partnerships with vendors to drive strategic business plans. A Business Management graduate from Aberystwyth University, she brings strong numerical and analytical skills to her role. Originally from Poland, she now calls Wales home and enjoys spending time with her family, walking and travelling.
Nathan
Bennett
Sales Account Manager
Nathan joined Pugh in 2004 and brings over 20 years’ experience in software licensing and account management. He is responsible for the Microsoft and Solutions Division business in the southern territory, supporting schools and colleges and helping them navigate Pugh’s portfolio of products and services with clarity and confidence. Known for his friendly, straightforward approach, he focuses on making technology choices easier and more cost effective for customers. Outside work, Nathan enjoys live music, sport and improving his golf handicap.
Owen
Jones
Sales Account Manager
Owen is a Sales Account Manager at Pugh with responsibility for creative software sales to schools and charities, while also developing outbound sales opportunities across the SMB sector. He enjoys understanding customer challenges and helping organisations choose solutions that genuinely make a difference. Approachable and customer focused, Owen likes online gaming, travelling with his girlfriend and spending time with friends outside work.
Peter
Snow
Operations Manager
Peter works within the Operations team, managing Sales and Purchase Order Processing to ensure customer orders and supplier purchases are handled smoothly and efficiently. With over 25 years of experience at Pugh, he is known for his reliability, attention to detail and commitment to keeping workflows running seamlessly. Outside work, Peter enjoys travelling, live music and following his hometown team, Southampton FC.
Shaun
Pugh
Property Manager
Shaun is the Property Manager, overseeing properties and ensuring that lettings, tenant relationships and property upkeep are managed smoothly and professionally. His role includes coordinating maintenance and renovation work, managing contractors and supplier negotiations, and working with external professional advisers on property-related matters. Known for his practical approach and attention to detail, Shaun enjoys spending time with his family and fishing outside of work.
Thomas
Rees-Jones
Marketing Manager
Thomas is the Marketing Manager, leading creative content and campaigns that connect customers with the right solutions. He leads on strategic marketing initiatives, turning ideas into engagement and new business opportunities. A Cardiff Metropolitan University graduate in Product Design, he has strengthened his expertise with CIM professional marketing qualifications. Outside work, Thomas plays for Llanon FC, enjoys travelling and spends time with family and friends.
Tom
Schofield
Sales Account Manager
Tom is a trainee Sales Account Manager at Pugh, supporting the Creative Team for Schools & Charities with renewals and helping customers find the right software solutions through a friendly, consultative approach. Since joining Pugh after graduating from Cardiff University, he has been developing his sales skills through structured training and hands-on experience. Outside of work, Tom enjoys football, spending time with his dogs and catching up with family and friends.
Creating Positive Impact Together
Our Commitment to Community, Sustainability & Opportunity
At Pugh, our mission is to empower organisations through technology, innovation and partnership. That same approach underpins our commitment to Corporate Social Responsibility. We believe meaningful impact comes from long-term investment in people, communities and ethical business practice.
Whether we are helping young people develop future ready skills, supporting local charities or strengthening small organisations with technology and training, our goal remains the same: to create positive, inclusive and sustainable growth across Wales and beyond.
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